{"id":455,"date":"2022-03-27T22:19:32","date_gmt":"2022-03-28T05:19:32","guid":{"rendered":"http:\/\/www.egarciajr.com\/?page_id=455"},"modified":"2022-04-03T21:02:52","modified_gmt":"2022-04-04T04:02:52","slug":"my-melody-kuromi","status":"publish","type":"page","link":"http:\/\/www.egarciajr.com\/?page_id=455","title":{"rendered":"MY MELODY &#038; KUROMI"},"content":{"rendered":"\n<p>2022 Hot Topic Valentine&#8217;s Day Campaign<\/p>\n\n\n\n<p>For this year&#8217;s Valentine&#8217;s Day campaign, Hot Topic partnered with Sanrio to feature a &#8220;besties&#8221; collections that featured thier characters My Melody &amp; Kuromi. Then challenge faced when concepting for this campaign was capture the playful nature of the license while not coming across as too juvenile for Hot Topic&#8217;s brand. Shot at Media City Studios LA, to make use of the location and talent, we coupled this shoot with another small fashion capsule.<\/p>\n\n\n\n<p>This campaign included in-store signage, digital marketing, social media, and video.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"2022 Sanrio Valentine&#039;s Day\" width=\"760\" height=\"428\" src=\"https:\/\/www.youtube.com\/embed\/eXwpHYmQI9A?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"http:\/\/www.egarciajr.com\/wp-content\/uploads\/2022\/03\/PORTFOLIO4-scaled.jpg\"><img decoding=\"async\" loading=\"lazy\" width=\"1416\" height=\"2560\" src=\"http:\/\/www.egarciajr.com\/wp-content\/uploads\/2022\/03\/PORTFOLIO4-scaled.jpg\" alt=\"\" class=\"wp-image-436\" srcset=\"http:\/\/www.egarciajr.com\/wp-content\/uploads\/2022\/03\/PORTFOLIO4-scaled.jpg 1416w, http:\/\/www.egarciajr.com\/wp-content\/uploads\/2022\/03\/PORTFOLIO4-166x300.jpg 166w, http:\/\/www.egarciajr.com\/wp-content\/uploads\/2022\/03\/PORTFOLIO4-566x1024.jpg 566w, http:\/\/www.egarciajr.com\/wp-content\/uploads\/2022\/03\/PORTFOLIO4-768x1388.jpg 768w, http:\/\/www.egarciajr.com\/wp-content\/uploads\/2022\/03\/PORTFOLIO4-850x1536.jpg 850w, http:\/\/www.egarciajr.com\/wp-content\/uploads\/2022\/03\/PORTFOLIO4-1133x2048.jpg 1133w\" sizes=\"(max-width: 1416px) 100vw, 1416px\" \/><\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>2022 Hot Topic Valentine&#8217;s Day Campaign For this year&#8217;s Valentine&#8217;s Day campaign, Hot Topic partnered with Sanrio to feature a &#8220;besties&#8221; collections that featured thier characters My Melody &amp; Kuromi. Then challenge faced when concepting for this campaign was capture the playful nature of the license while not coming across as too juvenile for Hot<\/p>\n<p class=\"more-link-wrapper\"><a href=\"http:\/\/www.egarciajr.com\/?page_id=455\" class=\"more-link\">Continue Reading<span class=\"screen-reader-text\"> &#8220;MY MELODY &#038; KUROMI&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":453,"menu_order":3,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"_links":{"self":[{"href":"http:\/\/www.egarciajr.com\/index.php?rest_route=\/wp\/v2\/pages\/455"}],"collection":[{"href":"http:\/\/www.egarciajr.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"http:\/\/www.egarciajr.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"http:\/\/www.egarciajr.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.egarciajr.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=455"}],"version-history":[{"count":4,"href":"http:\/\/www.egarciajr.com\/index.php?rest_route=\/wp\/v2\/pages\/455\/revisions"}],"predecessor-version":[{"id":523,"href":"http:\/\/www.egarciajr.com\/index.php?rest_route=\/wp\/v2\/pages\/455\/revisions\/523"}],"up":[{"embeddable":true,"href":"http:\/\/www.egarciajr.com\/index.php?rest_route=\/wp\/v2\/pages\/453"}],"wp:attachment":[{"href":"http:\/\/www.egarciajr.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=455"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}