{"id":458,"date":"2022-03-27T22:23:54","date_gmt":"2022-03-28T05:23:54","guid":{"rendered":"http:\/\/www.egarciajr.com\/?page_id=458"},"modified":"2022-04-03T21:01:28","modified_gmt":"2022-04-04T04:01:28","slug":"detour","status":"publish","type":"page","link":"http:\/\/www.egarciajr.com\/?page_id=458","title":{"rendered":"DETOUR"},"content":{"rendered":"\n<p>2022 Hot Topic Spring Influencer Campaign.<\/p>\n\n\n\n<p>For this year&#8217;s spring campaign, the concept was Hot Topic hits the road. Using some of our favorite TikTok and Instagram influencers as the talent, we took them on a journey from the beginning to the end of a spring road trip, showing that the journey is just as fun as the destination. This campaign was shot in three phases to accommodate both influencer schedules and inventory availability: Packing, The Road, and The Arrival.<\/p>\n\n\n\n<p>Content from this campaign was used for in-store signage, digital marketing, social media, and video. <\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"DETOUR: Hot Spring 1\" width=\"760\" height=\"428\" src=\"https:\/\/www.youtube.com\/embed\/GF8EUb5hkPw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"http:\/\/www.egarciajr.com\/wp-content\/uploads\/2022\/03\/PORTFOLIO2-scaled.jpg\"><img decoding=\"async\" loading=\"lazy\" width=\"1416\" height=\"2560\" src=\"http:\/\/www.egarciajr.com\/wp-content\/uploads\/2022\/03\/PORTFOLIO2-scaled.jpg\" alt=\"\" class=\"wp-image-434\" srcset=\"http:\/\/www.egarciajr.com\/wp-content\/uploads\/2022\/03\/PORTFOLIO2-scaled.jpg 1416w, http:\/\/www.egarciajr.com\/wp-content\/uploads\/2022\/03\/PORTFOLIO2-166x300.jpg 166w, http:\/\/www.egarciajr.com\/wp-content\/uploads\/2022\/03\/PORTFOLIO2-566x1024.jpg 566w, http:\/\/www.egarciajr.com\/wp-content\/uploads\/2022\/03\/PORTFOLIO2-768x1388.jpg 768w, http:\/\/www.egarciajr.com\/wp-content\/uploads\/2022\/03\/PORTFOLIO2-850x1536.jpg 850w, http:\/\/www.egarciajr.com\/wp-content\/uploads\/2022\/03\/PORTFOLIO2-1133x2048.jpg 1133w\" sizes=\"(max-width: 1416px) 100vw, 1416px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"DETOUR: Hot Topic Spring 2\" width=\"760\" height=\"428\" src=\"https:\/\/www.youtube.com\/embed\/2PnZXrAh7OU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>2022 Hot Topic Spring Influencer Campaign. For this year&#8217;s spring campaign, the concept was Hot Topic hits the road. Using some of our favorite TikTok and Instagram influencers as the talent, we took them on a journey from the beginning to the end of a spring road trip, showing that the journey is just as<\/p>\n<p class=\"more-link-wrapper\"><a href=\"http:\/\/www.egarciajr.com\/?page_id=458\" class=\"more-link\">Continue Reading<span class=\"screen-reader-text\"> &#8220;DETOUR&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":453,"menu_order":1,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"_links":{"self":[{"href":"http:\/\/www.egarciajr.com\/index.php?rest_route=\/wp\/v2\/pages\/458"}],"collection":[{"href":"http:\/\/www.egarciajr.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"http:\/\/www.egarciajr.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"http:\/\/www.egarciajr.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.egarciajr.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=458"}],"version-history":[{"count":8,"href":"http:\/\/www.egarciajr.com\/index.php?rest_route=\/wp\/v2\/pages\/458\/revisions"}],"predecessor-version":[{"id":522,"href":"http:\/\/www.egarciajr.com\/index.php?rest_route=\/wp\/v2\/pages\/458\/revisions\/522"}],"up":[{"embeddable":true,"href":"http:\/\/www.egarciajr.com\/index.php?rest_route=\/wp\/v2\/pages\/453"}],"wp:attachment":[{"href":"http:\/\/www.egarciajr.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=458"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}