Theatrical Fashion Collection
The concept for this collection was heavily influenced by the movie’s cinematography as well Hot Topic’s own “emo” reputation. Using a parking garage in Downtown Los Angeles for the set, a fog machine and red lights were used to add some mood to this collection. This collection was accompanied by Hot Topic’s first Live-Selling event that featured Black Veil Brides front-man, and notorious Batman aficionado, Andy Black.
Content from this campaign was used for digital marketing, social media, and video. Theatrical key art was used for in-store signage.