MY MELODY & KUROMI
2022 Hot Topic Valentine’s Day Campaign
For this year’s Valentine’s Day campaign, Hot Topic partnered with Sanrio to feature a “besties” collections that featured thier characters My Melody & Kuromi. Then challenge faced when concepting for this campaign was capture the playful nature of the license while not coming across as too juvenile for Hot Topic’s brand. Shot at Media City Studios LA, to make use of the location and talent, we coupled this shoot with another small fashion capsule.
This campaign included in-store signage, digital marketing, social media, and video.