2022 Hot Topic Spring Influencer Campaign.

For this year’s spring campaign, the concept was Hot Topic hits the road. Using some of our favorite TikTok and Instagram influencers as the talent, we took them on a journey from the beginning to the end of a spring road trip, showing that the journey is just as fun as the destination. This campaign was shot in three phases to accommodate both influencer schedules and inventory availability: Packing, The Road, and The Arrival.

Content from this campaign was used for in-store signage, digital marketing, social media, and video.